Lead Page #3

Don't be just another resume in a stack of resumes on someone's desk!

Demonstrate you're an active, experienced, knowledgeable member of your profession

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  • No matter how qualified you are for a job, being a single resume in a stack of hundreds is a really hard way to get noticed by a prospective employer.
  • BUT ... showing up online when employers or clients search your name as an active, engaged, knowledgeable member of your profession immediately sets you apart from the crowd.
  • Make sure when prospective employers Google your name, there is plenty of evidence you are passionate about your career.

Demonstrate your expertise

Establishing your brand online is your opportunity to demonstrate your experience, knowledge and expertise in your field. Online content is the new resume.

Stand out from the crowd

Even if you're the most qualified person on the planet, being buried among hundreds of resumes makes it very hard for your strengths to even be seen, much less noticed. A strong online presence can spring you to the top of the list

Eliminate the middleman

Recruiters and HR professionals can stand in the way of you being noticed by a hiring manager. Having a strong online presence, participating in groups and forums, etc. is the direct path to the people who need to know you.

Build a permanent record

Putting information out on the internet that demonstrates your knowledge, commitment and expertise in your field creates a permanent record that don't go away. Steadily adding to that record will create a presence that will increase your stature over time.

Twitter account

If you don't have a Twitter account yet, it's time to get one. Twitter is a perfect tool to connect and communicate with similar professionals, and also to promote your blog, articles or the conferences you attend.

Other ideas

Download our Personal Brand Checilist for more ideas on how to effectively to promote your career online

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